{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess modern cinemas.
The largest shock the cinema world has encountered in 2025? The return of horror as a main player at the UK film market.
As a genre, it has remarkably exceeded past times with a annual growth of 22% for the British and Irish cinemas: over £83 million this year, versus £68.6 million last year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” says a film industry analyst.
The big hits of the year – Weapons (£11.4 million), Sinners (£16.2 million), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54 million) – have all stayed in the theaters and in the popular awareness.
Although much of the professional discussion centers on the unique excellence of prominent auteurs, their successes indicate something changing between moviegoers and the genre.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” says a head of acquisition.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But outside of creative value, the consistent popularity of horror movies this year indicates they are giving audiences something that’s greatly desired: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” notes a film commentator.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” says a respected writer of classic monster stories.
In the context of a current events featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, supernatural beings and undead creatures strike a unique chord with viewers.
“Some research suggests vampire film popularity correlates with financial downturns,” comments an actress from a recent horror hit.
“The concept reflects how economic systems can drain vitality from individuals.”
From film's inception, societal turmoil has shaped horror.
Scholars reference the rise of German expressionism after the WWI and the turbulent times of the early Weimar Republic, with features such as early expressionist works and a pioneering fright film.
Subsequently came the 1930s depression and classic monster movies.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” says a commentator.
“Therefore, it embodies concerns related to foreign influx.”
The specter of immigration influenced the just-premiered folk horror The Severed Sun.
The filmmaker explains: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Arguably, the current era of praised, culturally aware scary films began with a brilliant satire debuted a year after a polarizing administration.
It sparked a recent surge of horror auteurs, including several notable names.
“That period was incredibly stimulating,” comments a filmmaker whose movie about a murderous foetus was one of the time's landmark films.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The same filmmaker, who is writing a new horror original, adds: “During the past decade, viewers have become more receptive to such innovative approaches.”
Concurrently, there has been a reconsideration of the genre’s less celebrated output.
In recent months, a nicke l venue opened in London, showing obscure movies such as a quirky horror title, The Fall of the House of Usher and the late-80s version of Dr Caligari.
The fresh acclaim of this “gritty and loud” genre is, according to the cinema founder, a straightforward answer to the calculated releases produced at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he says.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Horror films continue to disrupt conventions.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an specialist.
In addition to the return of the insane researcher motif – with two adaptations of a well-known story on the horizon – he forecasts we will see fright features in the coming years responding to our current anxieties: about tech supremacy in the years ahead and “monstrous metaphors in power structures”.
Meanwhile, “Jesus horror” The Carpenter’s Son – which depicts the events of Mary and Joseph’s struggles after the messiah's arrival, and features celebrated stars as the holy parents – is scheduled to debut later this year, and will undoubtedly create waves through the religious conservatives in the US.</